Real IELTS Writing Task 2 - Topic Advertising & Sample Band 8.5

? Sample Band 8.5

In recent years, there has been some research highlighting the decreasing influence of advertisements on consumers. This trend might be caused by some reasons, namely the cautiousness from buyers and the readily available information on products. From my perspective, this change can be deemed positive, as it creates a competitive market that only allow qualified products to survive.

The current shift in consumer’s shopping habits can be attributed to several factors, one of which is their deteriorating faith in advertisements. In fact, due to the prevalence of false advertising, consumers are no longer blindly believing in them. In fact, there are a myriad of public complaints made to companies across many fields, from food and beverage to electronics, about how their products differ significantly from what is advertised. Moreover, because of the available information online, consumers are now capable of doing their own research into what is most appropriate for them. For instance, in the cosmetic industry, there are multiple mobile phone applications that allow users to scan a product to search for any information that they might need, be it the price or the ingredient list, complemented with an expert’s rating of the product. With such tools available for free, it is understandable why customers nowadays no longer need or desire to be introduced to the products via conventional means of advertisements.

This change in belief is opined to be a positive development thanks to its impacts. Firstly, corporations will have to be more transparent about their products if they want to compete and gain trust from their customers; one of the methods is publicly displaying information on their communications to the public. This equals the eradication of false advertising and the encouragement for companies to be innovative for the betterment of their services. Secondly, many unqualified products will be wiped out, since they can no longer leverage flashy advertisements to cover up for their shortcomings. As a result, they may fail to survive the close inspection from consumers, leaving only good products left on the market.

In conclusion, it is the losing faith combined with proactiveness of consumers that reduce the influence of a company’s publicity, positively affecting the market and consumer’s rights.

? Vocabulary

• influence (n/v): ảnh hưởng
• advertisements (n): quảng cáo
• cautiousness (n): sự thận trọng
• deteriorating faith (n): niềm tin suy giảm
• prevalence (n): sự phổ biến
• myriad (adj/n): vô số, nhiều
• beverage (n): đồ uống
• proactiveness (n): tính chủ động
• via conventional: thông qua cách truyền thống
• opined (v): cho rằng, bày tỏ ý kiến
• eradication (n): sự xóa bỏ, diệt trừ
• inspection (n): sự kiểm tra, xem xét
• leverage flashy: tận dụng hào nhoáng
• shortcomings (n): thiếu sót, khuyết điểm

? Lời kết

? Vậy là chúng ta vừa “chốt hạ” xong sample “The research indicates that nowadays some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative change?" ? Hy vọng qua bài này, bạn không chỉ nắm rõ cách xử lý dạng IELTS Writing Task 2 – Opinion Essay, mà còn bỏ túi thêm loạt từ vựng xịn và cấu trúc hay để tự tin áp dụng cho mọi dạng đề tương tự. Bài Mẫu Writing 

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